Martin Karlowitsch

Martin Karlowitsch
Martin from Germany took over NETRONIC in 2011 as a management buy-out from the founder. Before starting the NETRONIC venture, Martin held various management roles in investor relations, sales operations, and Marketing both in small German and large US-based enterprise software companies. At NETRONIC, Martin drives strategy, innovation, and go-to-market. He is the NETRONIC executive who owns the Business Central and NAV-related overall business. Martin directly works with and supports customers and partners in Germany, Austria and Switzerland.
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Recent Posts

What is visual scheduling for Microsoft Dynamics 365 Business Central?

Posted by Martin Karlowitsch on Oct 6, 2021 7:04:35 PM

Our tagline at NETRONIC has been "visual scheduling software" for quite a while. We selected the phrase "visual scheduling" on purpose. It mirrors best what we are good at. And it reveals where we aim at excelling.

Even more: we are convinced that it is the aim for "visual scheduling" that makes our scheduling products stand out. Also, it is the approach of "visual scheduling" that delivers the utmost value to our clients.

"Visual scheduling" has become what we live and breathe day by day. It is a phrase that we keep on using, and that customers and partners started to use when they talk about us.

This post is meant to provide an answer to the question "what is visual scheduling?". First, I provide this answer in a general way. Second, I then focus on Microsoft Dynamics 365 Business Central and visual scheduling.

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12 steps to engineering-to-order project management with Business Central

Posted by Martin Karlowitsch on Sep 2, 2021 9:15:00 AM

Engineer-to-order (ETO) companies develop and sell sophisticated one-of-a-kind solutions that get tailored to specific customer demands. Thus, each customer order is an individual project. These ETO projects typically run rather long (compared to production orders in a make-to-order environment, MTO). Also, contrasting to MTOs, the dominant resources utilized in an ETO project are humans (engineers) and not machines.

Numerous cases which we have observed working with our clients reveal that most ETO companies have a common challenge. This challenge is planning their design and engineering activities. Ultimately, it boils down to finding the right planning tools and establishing appropriate planning processes.

This blog post reveals 12 concrete steps that ETOs should apply to achieve effective engineering-to-order project management when they work with Microsoft Dynamics 365 Business Central.

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Demystifying Microsoft Dynamics Business Central 365 manufacturing

Posted by Martin Karlowitsch on Aug 18, 2021 9:30:00 AM

Last week, I had an interesting conversation with Matthew Kiernan, Business Applications Director at Bam Boom Cloud in the UK. The conversation turned into the next episode of the Business Central Manufacturing Show.

When we met before the show, Matt said: "The manufacturing end of Business Central, although can be complicated, doesn’t need to be super scary." I picked up that statement and opened the conversation with the WHY question. 

Well, the remaining 30+ minutes just flew by and Matt managed to demystify Dynamics 365 Business Central. This went as far as transferring the concept of an MVP (minimal viable product) from software product development to ERP implementation.

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How to jumpstart Business Central production scheduling [podcast]

Posted by Martin Karlowitsch on Jun 14, 2021 11:30:00 AM

The Business Central Manufacturing Show is back. This podcast started as something I would call a “first COVID lockdown project” in spring 2020. Six months ago, I lost a bit of traction, then got distracted and the podcast came to an unplanned stop. However, we analyze our marketing data.

Here is the finding. We stopped the podcast. We stopped to promote it. Nevertheless, the episodes that we recorded got listeners. Week, by week. So: what is more inspiring than creating content that has, well, a "fan base"?

Here we are again. We decided to make the podcast a natural part of our monthly Marketing plans. Thus, we aim for one episode a month for the time being. For my first new episode, I met Antonio Checa from Spain. And we had a great conversation on how to jumpstart Business Central production scheduling.

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Making scheduling extensions extensible: new scheduling flexibility

Posted by Martin Karlowitsch on May 4, 2021 9:54:30 AM

A few weeks ago, we released version 1.10 of both the Visual Production Scheduler and the Visual Jobs Scheduler as well as version 1.5 of the Visual Advanced Production Scheduler for Microsoft Dynamics 365 Business Central. So far, we have been following the practice that every release version included the following: (a) new features, (b) bug fixes, and (c) some "under-the-hood"-improvements (merely targeting further improved stability and performance). 

With the current release, we enhanced this practice. We added events and functions to that list. In other words: we made the first steps to make our scheduling extensions extensible. Continue reading to learn about the why, the what, and the how of making extensions extensible.

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The State of Dynamics 365 Business Central and Manufacturing Report

Posted by Martin Karlowitsch on Apr 22, 2021 11:33:36 AM

A few months ago, I shared with you, on the one hand, my frustration about the lack of generally available market data about Microsoft Dynamics 365 Business Central. Not only, but especially when it comes to manufacturing. On the other hand, I also announced that I volunteered to contribute to closing the gap. This is done now. It is achieved via the State of Microsoft Dynamics 365 Business Central and Manufacturing Report

The report is the result of an extensive market survey that was conducted in the time from November 2020 to the end of January 2021. It is meant to provide statistically relevant market data about Microsoft Dynamics 365 Business Central (and Dynamics NAV) and the degree it adopted and used by both manufacturing companies and partners selling to manufacturing clients. Hence, it shows findings from both surveying customers and partners - and from having received a whopping number of 318 responses. You can download the State of Microsoft Dynamics 365 Business Central and Manufacturing Report here.

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State of Microsoft Dynamics 365 Business Central & manufacturing 2020

Posted by Martin Karlowitsch on Nov 20, 2020 3:50:17 PM

We as NETRONIC Software, but also me personally (in my role as NETRONIC's CEO) have been engaged with Dynamics NAV (now: Business Central) and manufacturing for almost eight years. Year over year, we engaged more, we invested more, and we benefitted more. We benefitted from our customers, from our partners, and from this unprecedented Dynamics NAV / Dynamics 365 Business Central community. I feel that it is about time to give something back.

This "something" is a global market research study and its findings. We decided to leverage our global network of partners and customers to conduct comprehensive market research about the "State of Business Central and Manufacturing" in the year 2020. We do the study, we market the study, we analyze the findings, we write an extensive report, or to say it straight-forward: we do all the work that comes with that study, and we pay for it. However, we will share the report and findings. With everybody, for free.

Continue reading if you want to learn more, and if you want to contribute to the study.

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6 super concrete tips for manufacturers working with Business Central

Posted by Martin Karlowitsch on Jun 15, 2020 4:19:29 PM

Episode number 13 of the Business Central Manufacturing Show was with Matthew Woodhouse. Matt is the Microsoft Dynamics Team Director at Technology Management and runs its project delivery team. Originally coming from a manufacturing & distribution background, Matt first came into contact with Navision back in 1999. Since then he has been helping manufacturing companies. The interview evolved in a way that we looked at manufacturing and Dynamics 365 Business Central from various angles (e.g. from shop-floor data capture as well as from artificial intelligence). But, independent of how we looked at it: Matt always came up with very concrete tips that manufacturers should apply when it comes to an ERP system.

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