Martin Karlowitsch

Martin Karlowitsch
Martin from Germany took over NETRONIC in 2011 as a management buy-out from the founder. Before starting the NETRONIC venture, Martin held various management roles in investor relations, sales operations, and Marketing both in small German and large US-based enterprise software companies. At NETRONIC, Martin drives strategy, innovation, and go-to-market. He is the NETRONIC executive who owns the Business Central and NAV-related overall business. Martin directly works with and supports customers and partners in Germany, Austria and Switzerland.
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Recent Posts

Situational manufacturing: What manufacturers can learn from football

Posted by Martin Karlowitsch on Apr 6, 2020 2:17:00 PM

I had the opportunity to conduct an interview with AJ Ansari as third episode of the Business Central Manufacturing Show. AJ is Chief Operating Officer with Dynamics Southwest from Houston, Texas. However, more than that he serves as a volunteer in various committee roles with NAVUG, IAMCP, Dynamics Credentialed Professionals (DCP), and Directions North America, and has been recognized as a Microsoft MVP. In our conversation we also came across his passion for football and developed the idea of situational manufacturing by learning from successful football teams.

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Manufacturers: think processes not features when you start with an ERP

Posted by Martin Karlowitsch on Mar 30, 2020 3:15:00 PM

I met Peik Bech-Andersen from Denmark for my first interview in the Business Central Manufacturing Show. He is a solution architect and senior developer, and he first saw Navision back in 1984. Peik and I actually got to know each other in the year 2014, when he was writing his book “manufacturing with Microsoft Dynamics NAV. A comprehensive guide to the manufacturing module in Microsoft Dynamics NAV”. Here is what Peik has to share on Business Central and manufacturing.

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Calling all Microsoft Dynamics 365 Business Central manufacturing specialists

Posted by Martin Karlowitsch on Mar 29, 2020 10:29:14 AM

I decided to ramp up a podcast. A podcast dedicated to Microsoft Dynamics 365 Business Central and manufacturing. There are a few - precisely: four - reasons why I am doing this. The most important is: I am just fascinated by what manufacturers are doing, and how a system like Business Central enables them to succeed. However, I found that there are so many manufacturing specialists out there who just have more insights, more knowledge and more Business Central manufacturing experience than I have. Hence, I run the podcast to educate myself - by interviewing these experts. This is the initial episode, and I plan to issue a new episode every Monday.

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How we ensure our operational agility for you - and for ourselves

Posted by Martin Karlowitsch on Mar 18, 2020 12:35:34 PM

The COVID-19 outbreak and crisis has hit everybody unexpected and hard. Our mission at NETRONIC Software is to enable every SMB organization to achieve operational agility with visual scheduling. Even in hard times, we are able to fully provide all our services, processes and offerings to you without any impact on the quality of our delivery. Last year, we invested a lot of time and money to be 100% capable of working from home. Hence, as of this week, our entire company operates from the employee's home offices. Here is how and some more background.

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Partner-to-partner: new role-model for the Dynamics 365 Business Central channel?

Posted by Martin Karlowitsch on Oct 29, 2019 10:53:44 AM

Some days ago, I attended Directions EMEA in Vienna - the annual gathering of many Microsoft Dynamics NAV and Microsoft Dynamics 365 Business Central partners. It took me a while to digest my impressions, and summarize my key take-aways. Other than many other Directions EMEA reflections that I read and enjoyed, mine is less product-centric, less tech-centric, but more business model-centric.

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Our AppSource hat trick: 3 visual scheduling apps in one quarter

Posted by Martin Karlowitsch on Jul 1, 2019 1:43:06 PM

For a while, our Marketing claim is the same. We are the company with the most complete stack of visual scheduling software for Microsoft Dynamics 365 Business Central and NAV. The finished second calendar quarter underlines this claim. We achieved the hat trick and published three visual scheduling apps on Microsoft’s AppSource. With this, the second generation of our Visual Scheduling Suite is taking shape.

Partners and customers from now on can achieve a seamless visual scheduling of production orders, jobs, and resources. Also, they can get a comprehensive resource Gantt chart. The latter shows allocations from jobs, service orders, assembly orders, and absences. The Q2 hat trick brought thee apps to AppSource. Visual Production Scheduler (VPS), Visual Jobs Scheduler (VJS), and Visual Resource Viewer (VRV).

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4 pictures I took at Directions NA - and what they mean to me

Posted by Martin Karlowitsch on Jun 11, 2019 3:39:39 PM

Time is flying, and it is over a month ago that I attended Directions NA in Las Vegas - the essential partner conference for all Microsoft Dynamics 365 Business Central partners in North America. When you visit a conference, a smartphone seems to be everyone's best friend, and I am no exception. I took a zillion of pictures. Last weekend, I showed a friend some impressions from Las Vegas and came across four pictures that are very meaningful to me. With that distance to the conference, I actually noticed how meaningful they are to me (and why) and decided to share in a blog post.

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How we finally figured out that production scheduling was broken

Posted by Martin Karlowitsch on May 20, 2019 11:23:00 AM

"Believe me Martin, this won't work." He did not give me any chance to answer or ask why. But he emphasized his point: "I have been in production scheduling the past 25 years."

Then he shared his lessons learned: "No factory is like the other. Each manufacturer has its own processes. Hence, they all manage and schedule in a different manner. Production scheduling only works if you customize it. It needs to support the individual manufacturer's processes. This is common sense and you should trust me."

Well, this was not what I wanted to hear.

For almost two years, I had been making a consistent observation. This observation made me think I had a smart idea for a brand new product. Or even a new product category. I had been noodling on this idea for quite a while. Finally, I was confident enough to discuss it. And I dared to ask a recognized industry expert for feedback. 

"But my discussions with many small make-to-order manufacturers speak a different language. They want something simple, something visual and … ", was my attempt to make my point again.

He didn't let me finish my thought. He was so convinced that I was on a completely wrong track, that he interrupted me again.


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