Martin Karlowitsch

Martin Karlowitsch
Martin from Germany took over NETRONIC in 2011 as a management buy-out from the founder. Before starting the NETRONIC venture, Martin held various management roles in investor relations, sales operations, and Marketing both in small German and large US-based enterprise software companies. At NETRONIC, Martin drives strategy, innovation, and go-to-market. He is the NETRONIC executive who owns the Business Central and NAV-related overall business. Martin directly works with and supports customers and partners in Germany, Austria and Switzerland.
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Recent Posts

Do not search for the secret sauce of Dynamics 365 Business Central

Posted by Martin Karlowitsch on Apr 27, 2020 2:15:00 PM

This week, I had the chance to interview Robert Jolliffe, CEO and President of Sabre Limited from Canada. He has been an ERP consultant in the manufacturing space for over 25 years, starting immediately after graduating University of Toronto Engineering. His two uncles and his father owned and operated manufacturing businesses, and hence manufacturing is in his blood. In our conversation, Robert not only explained the phrase "secret sauce" to me, but also made it very obvious, why manufacturers would do wrong if they try to search for the secret sauce of a product such as Microsoft Dynamics 365 Business Central. However, we did not end up with searching for the secret sauce ... we also looked ahead into industrial revolution number 4 and the return of cottage industries.

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Two underestimated Business Central manufacturing powers: Upgrade-ability and extensibility

Posted by Martin Karlowitsch on Apr 20, 2020 12:15:00 PM

I met Bart Pattijn from Belgium for the fifth episode of the Business Central Manufacturing Show. He is ERP consultant at Christiaens BV, and actually didn’t start his career in an IT company. Instead, he initially was a production manager in several food companies. Hence, he has plenty of real-life experience when it comes to manufacturing and planning. He has been working with Navision since 2004. Our conversion quickly became very hands-on, and Bart managed to unveil two underestimated superpowers of Business Central to me: this is the upgrade-ability and the extensibility. Both in combination enable manufacturing companies to achieve more with Business Central, and to cope with the ongoing need for speed and need for change.

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A round-trip from MRP planning to shopfloor execution

Posted by Martin Karlowitsch on Apr 13, 2020 12:29:34 PM

In this episode of the Business Central Manufacturing Show, I met with Sune Lohse. Sune is Chief Strategy Officer and Business Unit Manager Supply Chain at Abakion from Denmark. He holds a bachelor in “manufacturing engineering” and helps customers optimizing supply chain processes. Sune is author of the book "200 ERP Questions: The most important things to think about when considering Microsoft Dynamics 365 Business Central" and initiator of the free Microsoft Dynamics learning portal, where he has contributed with more than 500 videos on Business Central. Our conversation started with some Marketing best practices, but then quickly turned into a round-trip from material requirements planning (MRP) to shopfloor execution, which culminated in the similarities of raising kids and raising Business Central manufacturing clients.

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Situational manufacturing: What manufacturers can learn from football

Posted by Martin Karlowitsch on Apr 6, 2020 2:17:00 PM

I had the opportunity to conduct an interview with AJ Ansari as third episode of the Business Central Manufacturing Show. AJ is Chief Operating Officer with Dynamics Southwest from Houston, Texas. However, more than that he serves as a volunteer in various committee roles with NAVUG, IAMCP, Dynamics Credentialed Professionals (DCP), and Directions North America, and has been recognized as a Microsoft MVP. In our conversation we also came across his passion for football and developed the idea of situational manufacturing by learning from successful football teams.

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Manufacturers: think processes not features when you start with an ERP

Posted by Martin Karlowitsch on Mar 30, 2020 3:15:00 PM

I met Peik Bech-Andersen from Denmark for my first interview in the Business Central Manufacturing Show. He is a solution architect and senior developer, and he first saw Navision back in 1984. Peik and I actually got to know each other in the year 2014, when he was writing his book “manufacturing with Microsoft Dynamics NAV. A comprehensive guide to the manufacturing module in Microsoft Dynamics NAV”. Here is what Peik has to share on Business Central and manufacturing.

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Calling all Microsoft Dynamics 365 Business Central manufacturing specialists

Posted by Martin Karlowitsch on Mar 29, 2020 10:29:14 AM

I decided to ramp up a podcast. A podcast dedicated to Microsoft Dynamics 365 Business Central and manufacturing. There are a few - precisely: four - reasons why I am doing this. The most important is: I am just fascinated by what manufacturers are doing, and how a system like Business Central enables them to succeed. However, I found that there are so many manufacturing specialists out there who just have more insights, more knowledge and more Business Central manufacturing experience than I have. Hence, I run the podcast to educate myself - by interviewing these experts. This is the initial episode, and I plan to issue a new episode every Monday.

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How we ensure our operational agility for you - and for ourselves

Posted by Martin Karlowitsch on Mar 18, 2020 12:35:34 PM

The COVID-19 outbreak and crisis has hit everybody unexpected and hard. Our mission at NETRONIC Software is to enable every SMB organization to achieve operational agility with visual scheduling. Even in hard times, we are able to fully provide all our services, processes and offerings to you without any impact on the quality of our delivery. Last year, we invested a lot of time and money to be 100% capable of working from home. Hence, as of this week, our entire company operates from the employee's home offices. Here is how and some more background.

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Partner-to-partner: new role-model for the Dynamics 365 Business Central channel?

Posted by Martin Karlowitsch on Oct 29, 2019 10:53:44 AM

Some days ago, I attended Directions EMEA in Vienna - the annual gathering of many Microsoft Dynamics NAV and Microsoft Dynamics 365 Business Central partners. It took me a while to digest my impressions, and summarize my key take-aways. Other than many other Directions EMEA reflections that I read and enjoyed, mine is less product-centric, less tech-centric, but more business model-centric.

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