Martin Karlowitsch

Martin Karlowitsch
Martin from Germany took over NETRONIC in 2011 as a management buy-out from the founder. Before starting the NETRONIC venture, Martin held various management roles in investor relations, sales operations, and Marketing both in small German and large US-based enterprise software companies. At NETRONIC, Martin drives strategy, innovation, and go-to-market. He is the NETRONIC executive who owns the Business Central and NAV-related overall business. Martin directly works with and supports customers and partners in Germany, Austria and Switzerland.
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Recent Posts

How to jumpstart Business Central production scheduling [podcast]

Posted by Martin Karlowitsch on Jun 14, 2021 11:30:00 AM

The Business Central Manufacturing Show is back. This podcast started as something I would call a “first COVID lockdown project” in spring 2020. Six months ago, I lost a bit of traction, then got distracted and the podcast came to an unplanned stop. However, we analyze our marketing data.

Here is the finding. We stopped the podcast. We stopped to promote it. Nevertheless, the episodes that we recorded got listeners. Week, by week. So: what is more inspiring than creating content that has, well, a "fan base"?

Here we are again. We decided to make the podcast a natural part of our monthly Marketing plans. Thus, we aim for one episode a month for the time being. For my first new episode, I met Antonio Checa from Spain. And we had a great conversation on how to jumpstart Business Central production scheduling.

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Making scheduling extensions extensible: new scheduling flexibility

Posted by Martin Karlowitsch on May 4, 2021 9:54:30 AM

A few weeks ago, we released version 1.10 of both the Visual Production Scheduler and the Visual Jobs Scheduler as well as version 1.5 of the Visual Advanced Production Scheduler for Microsoft Dynamics 365 Business Central. So far, we have been following the practice that every release version included the following: (a) new features, (b) bug fixes, and (c) some "under-the-hood"-improvements (merely targeting further improved stability and performance). 

With the current release, we enhanced this practice. We added events and functions to that list. In other words: we made the first steps to make our scheduling extensions extensible. Continue reading to learn about the why, the what, and the how of making extensions extensible.

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The State of Dynamics 365 Business Central and Manufacturing Report

Posted by Martin Karlowitsch on Apr 22, 2021 11:33:36 AM

A few months ago, I shared with you, on the one hand, my frustration about the lack of generally available market data about Microsoft Dynamics 365 Business Central. Not only, but especially when it comes to manufacturing. On the other hand, I also announced that I volunteered to contribute to closing the gap. This is done now. It is achieved via the State of Microsoft Dynamics 365 Business Central and Manufacturing Report

The report is the result of an extensive market survey that was conducted in the time from November 2020 to the end of January 2021. It is meant to provide statistically relevant market data about Microsoft Dynamics 365 Business Central (and Dynamics NAV) and the degree it adopted and used by both manufacturing companies and partners selling to manufacturing clients. Hence, it shows findings from both surveying customers and partners - and from having received a whopping number of 318 responses. You can download the State of Microsoft Dynamics 365 Business Central and Manufacturing Report here.

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State of Microsoft Dynamics 365 Business Central & manufacturing 2020

Posted by Martin Karlowitsch on Nov 20, 2020 3:50:17 PM

We as NETRONIC Software, but also me personally (in my role as NETRONIC's CEO) have been engaged with Dynamics NAV (now: Business Central) and manufacturing for almost eight years. Year over year, we engaged more, we invested more, and we benefitted more. We benefitted from our customers, from our partners, and from this unprecedented Dynamics NAV / Dynamics 365 Business Central community. I feel that it is about time to give something back.

This "something" is a global market research study and its findings. We decided to leverage our global network of partners and customers to conduct comprehensive market research about the "State of Business Central and Manufacturing" in the year 2020. We do the study, we market the study, we analyze the findings, we write an extensive report, or to say it straight-forward: we do all the work that comes with that study, and we pay for it. However, we will share the report and findings. With everybody, for free.

Continue reading if you want to learn more, and if you want to contribute to the study.

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6 super concrete tips for manufacturers working with Business Central

Posted by Martin Karlowitsch on Jun 15, 2020 4:19:29 PM

Episode number 13 of the Business Central Manufacturing Show was with Matthew Woodhouse. Matt is the Microsoft Dynamics Team Director at Technology Management and runs its project delivery team. Originally coming from a manufacturing & distribution background, Matt first came into contact with Navision back in 1999. Since then he has been helping manufacturing companies. The interview evolved in a way that we looked at manufacturing and Dynamics 365 Business Central from various angles (e.g. from shop-floor data capture as well as from artificial intelligence). But, independent of how we looked at it: Matt always came up with very concrete tips that manufacturers should apply when it comes to an ERP system.

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Why gamification matters for manufacturing - and how it can work

Posted by Martin Karlowitsch on Jun 8, 2020 11:28:28 AM

Paul Hogendoorn was my guest for the 12th episode of the Business Central Manufacturing Show. Paul is an incurable entrepreneur from Canada and has founded, co-founded, or helped launch numerous ventures over his 30+ year career, including most recently, FreePoint Technologies. FreePoint's unique technology captures and delivers real-time productivity information, connecting plant floor manufacturing processes directly to managers and operators in innovative, practical, and cost-effective ways. I picked up one of his recent likes on LinkedIn and started the conversation with a question on gamification. This let to a vital discussion on why gamification matters for manufacturing companies. (spoiler: among other benefits, it can yield a 25% uptick in productivity for high-mix low-volume manufacturers). The good news is: we didn't stop with the why, but also looked at a hands-on recipe how it can get implemented, and what metrics can help with gamification.  

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How manufacturers can achieve sales and back office process efficiency

Posted by Martin Karlowitsch on Jun 1, 2020 3:15:00 PM

I met with Chris de Visser for the 11th episode of the Business Central Manufacturing Show. Chris is from the Netherlands, but lives in New York and works as CEO North America for Continia. Before taking that role, he successfully ran the American business of Sana Commerce in Northern America. As such, Chris does not represent a partner being specialized in manufacturing with deep vertical know-how. Instead, he brings a lot of experience with horizontal topics such as sales and process efficiencies that are crucial for any company, and hence also for manufacturers. Hence, I took the opportunity to fly a full circle on back-office process efficiency, which includes administrative processes as well as sales and even marketing efficiency and effectiveness.

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Manufacturers: Winners don't take it all, but balance information

Posted by Martin Karlowitsch on May 25, 2020 11:43:35 AM

This is the 10th episode of the Business Central Manufacturing Show. This week, I spoke with Christophe Billard, who is from France, but lives and works in Spain. After working as a business demand planner and in supply chain management for pharmaceutical and FMCG companies, Christophe became an ERP consultant 15 years ago. Since then has helped many manufacturing companies to fully embrace the power of Microsoft Dynamics 365 Business Central. In our conversation, we looked at best practices when implementing an ERP, getting started with MRP, and introducing an MES. Throughout this round-trip, Christophe's advice for manufacturing companies stayed consistent: do not try to take it all. Instead, start small with balanced information, before you then unleash the power of these systems by constant fine-tuning. He repeated this advice when we looked at the similarities of a successful wrestler and a successful manufacturing company.

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