Martin Karlowitsch

Martin Karlowitsch
Martin from Germany took over NETRONIC in 2011 as a management buy-out from the founder. Before starting the NETRONIC venture, Martin held various management roles in investor relations, sales operations, and Marketing both in small German and large US-based enterprise software companies. At NETRONIC, Martin drives strategy, innovation, and go-to-market. He is the NETRONIC executive who owns the Business Central and NAV-related overall business. Martin directly works with and supports customers and partners in Germany, Austria and Switzerland.
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Recent Posts

Streamlining the lifecycle for our visual scheduling add-ins and extensions (for Dynamics NAV and Business Central)

Posted by Martin Karlowitsch on Dec 22, 2021 10:50:50 AM

We decided to change our product lifecycle policy concerning our add-ins for Dynamics NAV and concerning our extensions for Dynamics 365 Business Central. We (finally) align our release policy with Microsoft's release policy.

Thus, we no longer guarantee the backward compatibility of every new feature we build. We also (eventually) stop supporting NAV (and Business Central) versions that Microsoft doesn't support anymore. However, we offer extended support for business-critical uses of our products. Overall, the streamlined lifecycle helps us gain flexibility, agility, and additional development power. This will further improve our product delivery and the value for our customers.

This blog not only outlines the changes we made. It also reflects the reasons why we are doing so.

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Production orders, jobs, and assembly orders: why, when, and how [podcast]

Posted by Martin Karlowitsch on Dec 21, 2021 12:00:03 PM

I met with Ken Sebahar, who is the President of Solution Systems, Inc., a Microsoft Gold-Certified Partner near Chicago, Illinois. Ken and his colleague Michael host the great podcast “A Shot of Business Central and a Beer” in which they provide listeners with news and updates related to Business Central in an entertaining manner. 

Of course, with a podcast like this, beer was the ideal hook for our conversation. At the beginning of our conversation, you can learn which of us enjoys an advent calendar with German beer. If you listen until the episode's end, you also hear who loves drinking a hot wine punch at a Christmas market. Well, after and before chatting about drinks, we flew full circle on Business Central production orders, jobs, and assembly orders.

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No (!) NETRONIC product impacted by the Log4J security issue

Posted by Martin Karlowitsch on Dec 15, 2021 10:40:57 AM

Over the weekend, IT security experts around the world sounded the alarm about the critical vulnerability in Apache Log4j library , pointing out the highest IT security risks.

This blog post is to inform you and confirm that none of our currently active marketed products is impacted by this issue.

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Hands-on Business Central manufacturing tips and best practices

Posted by Martin Karlowitsch on Nov 18, 2021 1:39:03 PM

Two weeks ago, I met Krzysztof Bialowas from Poland who not only is the Dynamics Business Central Team Leader from the Danish company Dynaway. Krzysztof is also a Microsoft Most Valued Professional (MVP) and the inventor of the famous Business Central beerinar. Before the show, we figured out that we share a passion for football (some people dare call it soccer), but decided to keep that part out of our conversation.

Instead, we did what is expected in the Business Central manufacturing and chatted about, well, Business Central and manufacturing. The conversation quickly became very hands-on and practical. Krzysztof had a lot of real-life experiences to share. Hence, this episode is full of Business Central manufacturing tips and best practices.

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What is visual scheduling for Microsoft Dynamics 365 Business Central?

Posted by Martin Karlowitsch on Oct 6, 2021 7:04:35 PM

Our tagline at NETRONIC has been "visual scheduling software" for quite a while. We selected the phrase "visual scheduling" on purpose. It mirrors best what we are good at. And it reveals where we aim at excelling.

Even more: we are convinced that it is the aim for "visual scheduling" that makes our scheduling products stand out. Also, it is the approach of "visual scheduling" that delivers the utmost value to our clients.

"Visual scheduling" has become what we live and breathe day by day. It is a phrase that we keep on using, and that customers and partners started to use when they talk about us.

This post is meant to provide an answer to the question "what is visual scheduling?". First, I provide this answer in a general way. Second, I then focus on Microsoft Dynamics 365 Business Central and visual scheduling.

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12 steps to engineering-to-order project management with Business Central

Posted by Martin Karlowitsch on Sep 2, 2021 9:15:00 AM

Engineer-to-order (ETO) companies develop and sell sophisticated one-of-a-kind solutions that get tailored to specific customer demands. Thus, each customer order is an individual project. These ETO projects typically run rather long (compared to production orders in a make-to-order environment, MTO). Also, contrasting to MTOs, the dominant resources utilized in an ETO project are humans (engineers) and not machines.

Numerous cases which we have observed working with our clients reveal that most ETO companies have a common challenge. This challenge is planning their design and engineering activities. Ultimately, it boils down to finding the right planning tools and establishing appropriate planning processes.

This blog post reveals 12 concrete steps that ETOs should apply to achieve effective engineering-to-order project management when they work with Microsoft Dynamics 365 Business Central.

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Demystifying Microsoft Dynamics Business Central 365 manufacturing

Posted by Martin Karlowitsch on Aug 18, 2021 9:30:00 AM

Last week, I had an interesting conversation with Matthew Kiernan, Business Applications Director at Bam Boom Cloud in the UK. The conversation turned into the next episode of the Business Central Manufacturing Show.

When we met before the show, Matt said: "The manufacturing end of Business Central, although can be complicated, doesn’t need to be super scary." I picked up that statement and opened the conversation with the WHY question. 

Well, the remaining 30+ minutes just flew by and Matt managed to demystify Dynamics 365 Business Central. This went as far as transferring the concept of an MVP (minimal viable product) from software product development to ERP implementation.

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How to jumpstart Business Central production scheduling [podcast]

Posted by Martin Karlowitsch on Jun 14, 2021 11:30:00 AM

The Business Central Manufacturing Show is back. This podcast started as something I would call a “first COVID lockdown project” in spring 2020. Six months ago, I lost a bit of traction, then got distracted and the podcast came to an unplanned stop. However, we analyze our marketing data.

Here is the finding. We stopped the podcast. We stopped to promote it. Nevertheless, the episodes that we recorded got listeners. Week, by week. So: what is more inspiring than creating content that has, well, a "fan base"?

Here we are again. We decided to make the podcast a natural part of our monthly Marketing plans. Thus, we aim for one episode a month for the time being. For my first new episode, I met Antonio Checa from Spain. And we had a great conversation on how to jumpstart Business Central production scheduling.

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